PressNomics Recap

We were fortunate enough to be asked to attend the 2nd annual PressNomics conference in Tempe, AZ. The 3 day conference was held at the lovely Tempe Mission Palms, and was led by Josh Strebel (@strebel) and Sally Strebel (@BizGirl) of (@Pagely). The goal was to host a discussion with a diverse group of passionate and successful WordPress entrepreneurs and experts who are driving the WordPress economy and ecosystem alike.

The conference was kicked off with an absolutely killer talk by Chris Lema (@chrislema), who inspired us to think about our businesses and staff as a way to “draft and develop” teams and people, and to create and grow well-rounded talent. Following Chris was an entertaining talk by Bill Belew (@billbelew_com) on SEO and marketing, with the takeaway ”Hit the Publish button”, “Hit the Publish button”, “Hit the Publish button”… well you get the idea. Bill was one of the most captivating speakers we’ve ever seen; it’s hard to describe, but his speed and delivery kept  us enthralled.

The inspiring talks and speakers continued throughout the two-day conference and moved from theory into practice. Industry leaders offered stories of strategies and innovations that are making an impact for clients, customers and communities and explored what the impact of WordPress can and should be in our economy.

New to the discussion format this year was the introduction of a two-stage setup — essentially allowing a more seamless speaker transition. One speaker would be finishing up on the left side of the stage and the next speaker on-deck would prepare on the right side of the stage. Great idea, great upgrade. One thing we would have liked to see was more small group sessions, with leaders in specific areas of the WordPress-ecosystem chatting more intimately with others about specific topics and concerns that other business owners are experiencing. Our friend Shane Pearlman (@justlikeair) of Modern Tribe (@ModernTribeInc) drove one of these group dialogues in-between speakers. Imagine if this was a standard interactive feature of PressNomics in the future — could be amazing!


Oh and we ran into Pauly Shore TWICE.

It’s Greek To Me: Learning To Customize Your WordPress Site When PHP And CSS Is Foreign

People are drawn to WordPress as a CMS because it’s a solution that anyone can implement without a lot of technical knowledge. I set up my first WordPress site in 2009, and since then I’ve learned a lot about how to start just a basic site with the default theme and no plugins and make it a totally unique, customized website – even if you don’t know how to write a single line of code.

The easiest way to hone the default look of WordPress into a site that reflects your vision, is to leverage the existing tools that have been built by the amazing WordPress community.

Think about the purpose of your site and head on over to You can find a theme that pulls the important elements into the spotlight. Searching by subject – photography, business, portfolio, journal – is the best place to start. It might be tempting to search by style elements, but it’s so much easier to change the color of the homepage than the layout!

A good theme can get you nearly all the functions you need to launch your site, but even the best might not have that one tool you really need. That’s where plugins come in. You can make slick contact forms, detailed events lists, sell your band’s MP3s, support your site through managed ad campaigns, or even reach a whole new audience.

If you’re like me, after a bit of tinkering, you start to feel confident and want to check out that little area of your site’s admin labeled ‘Editor’. If you’re ready to get your hands dirty you can’t be afraid to break things. The best way to start is to back up your data. You can use any of the backup plugins available or make a copy of the theme folder (if you know how to use an FTP client or if your hosting provider has an interface for you to browse your files it will be in the wp-content/themes area).

If you’re feeling especially adventurous, you may want to review this article on debugging. This will be important information to have if you need to search for help later on.

Now that you have something to roll back to in case your experimenting goes all pear-shaped, start trying things out! Use some of these free resources online to help you navigate the PHP and CSS that runs WordPress.

At this point you’ve either discovered your hidden talents (hopefully) as a front-end web developer, or you’ve realized you need a hand. The WordPress community is there for you if you experiment yourself into a corner. You can get help online at, or look for meetups or user groups in your city.

Get in there and get your site online! Even if you don’t know where the <head> tag goes, you can create your own unique online presence.

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